Digital Marketing and eCommerce glossary
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XML sitemap
An XML sitemap, often referred to as just a “sitemap,” is a file used in website development and search engine optimization (SEO) to help search engines understand the structure and content of a website.
XML sitemaps are a valuable tool for website owners and SEO professionals to improve a site’s visibility in search engine results. They don’t guarantee higher rankings, but they provide a structured way to ensure that search engines index your content efficiently, which is a crucial step in the SEO process.
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