Digital Marketing and eCommerce glossary

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R

RDIF

RFID stands for Radio-Frequency Identification. It is a technology that uses radio waves to identify and track objects. RFID systems typically consist of two main components: an RFID tag and an RFID reader.

RFID technology is widely used in various industries for tracking and managing assets, and inventory. Some common applications include:

Supply Chain Management: RFID is used to track and manage the movement of goods in the supply chain, providing real-time visibility into inventory.
Retail: RFID is employed for inventory management, reducing stockouts and improving overall supply chain efficiency.
Transportation and Logistics: RFID is utilized for tracking shipments, managing fleets, and optimizing logistics operations.

recommendations

Recommendations in ecommerce refer to suggestions made to online shoppers about products that may interest them based on their past behavior or the behavior of similar customers. These recommendations are often generated through machine learning algorithms and can take several forms, including: product recommendations, cross-selling recommendations, up-selling recommendations or personalized recommendations.

Recommendations are a valuable tool for ecommerce businesses because they can help to increase sales, improve customer engagement, and enhance the overall shopping experience.

For related info see Recommendations products

refer-a-friend

Refer-a-friend, also known as referral marketing, is a marketing strategy that encourages customers to refer their friends, family members, or colleagues to a particular brand or product.

Refer-a-friend programs may offer incentives such as discounts, free products, or exclusive content to customers who refer new customers to the brand.

he process typically involves the existing customer sharing a unique referral link with their friends or contacts. When someone clicks on the link and makes a purchase, the referring customer receives a reward or incentive. This can help to create a sense of loyalty and advocacy among existing customers, while also attracting new customers to the brand.

responsive design

Responsive design refers to a design approach for creating websites and web applications that can adapt and adjust to different screen sizes, devices, and orientations. This means that a website designed with responsive design will look and function properly on any device, whether it is a desktop computer, tablet, or mobile phone.

restocking fee

A restocking fee is a charge imposed by a retailer when a customer returns an item. The purpose of a restocking fee is to discourage frivolous returns.

Return Of Investment (ROI)

Return on Investment (ROI) refers to the measurement of the profitability of a marketing campaign or strategy by comparing the amount spent on the campaign to the revenue generated from it. In other words, it is a metric used to determine the effectiveness and success of a digital marketing campaign.

ROI is calculated by subtracting the cost of the campaign from the revenue generated, and then dividing that number by the cost of the campaign. The resulting figure is expressed as a percentage, which indicates the return on investment.

For example, if a business spends $10,000 on a digital marketing campaign and generates $20,000 in revenue, the ROI would be 100%, calculated as (20,000 - 10,000) / 10,000 x 100.

Reviews

Reviews in ecommerce refer to the feedback and opinions that customers share about products and services they have purchased online. These reviews can take several forms, including written comments, star ratings, and other types of user-generated content.

They provide valuable information to potential customers about the quality, features, and benefits of products and services.

Reviews can be submitted by customers directly on an ecommerce website or through third-party review sites such as Yelp, Google Reviews, and Trustpilot.

Reviews can be positive, negative, or neutral, and can cover a range of topics such as product quality, customer service, shipping and delivery, and overall experience. Businesses can use reviews to identify areas for improvement, to respond to customer feedback, and to showcase positive reviews to potential customers.

For related info see Ratings and Reviews products

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