Digital Marketing and eCommerce glossary
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page rank
In the context of digital marketing, “PageRank” typically refers to the relevance and authority of a specific webpage or website.
pageviews
Pageviews, also known as page impressions, refer to the number of times a web page is viewed by visitors. A pageview is recorded when a web page is loaded or reloaded by a user’s web browser. It is a commonly used metric to measure website traffic and user engagement.
paid ads
Paid ads, also known as paid advertising or online advertising, refer to promotional campaigns in which businesses or advertisers pay to display their ads on various online platforms. These platforms can include search engines, social media platforms, display networks, video-sharing websites, and other websites with advertising capabilities.
Paid ads typically operate on various cost models, including:
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Pay-per-Click (PPC): Advertisers pay only when someone clicks on their ad. This model is commonly used in search engine advertising.
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Cost-per-Impression (CPM): Advertisers pay for every thousand impressions of their ad, regardless of whether users click on it. This model is often used in display advertising.
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Cost-per-Action (CPA): Advertisers pay only when a specific action is taken, such as a purchase or lead generation. This model is used to track the effectiveness of ad campaigns in generating desired outcomes.
For related info see Paid search marketing products
paid search
Paid search is a form of digital advertising where businesses can bid on relevant keywords that potential customers might use when searching for products or services online. When someone clicks on one of these ads, the business is charged a fee, hence the term “pay-per-click” (PPC) advertising.
Paid search is typically displayed at the top or bottom of search engine results pages (SERPs) and is often marked with the word “Ad” or “Sponsored”.
Paid search campaigns can be managed through platforms like Google Ads, Bing Ads, or Yahoo Gemini, and can be an effective way for businesses to increase their visibility and drive targeted traffic to their websites.
For related info see Paid search marketing products
partial shipments
Partial shipments refer to a situation in which an order or shipment is delivered in multiple parts or stages instead of being shipped as a complete unit. Instead of waiting until all items are available or ready for shipment, the available items are shipped out first, while the remaining items are sent separately at a later time.
Partial shipments can help businesses fulfill customer orders efficiently, minimize delays, and improve customer satisfaction. However, clear communication, proper tracking, and timely shipment of the remaining items are crucial to ensuring a positive customer experience.
pay per click (PPC) marketing
Pay-per-click (PPC) is a digital advertising model where businesses pay a fee each time someone clicks on one of their ads. This is a form of online advertising where advertisers only pay when a user clicks on their ad, hence the name “pay-per-click”.
PPC advertising is most commonly used in search engine advertising, where businesses can bid on relevant keywords that potential customers might use when searching for products or services online. When someone clicks on one of these ads, the advertiser is charged a fee.
PPC advertising can also be used on social media platforms, where businesses can target specific demographics and interests with their ads.
The cost per click (CPC) for PPC advertising varies depending on factors such as the competition for a particular keyword, the ad’s relevance, and the quality of the landing page. PPC advertising can be a cost-effective way for businesses to drive traffic to their websites and increase their visibility in search engine results pages.
payment gateway
A payment gateway is a technology platform that allows merchants to securely accept and process electronic payments, such as credit card, debit card, and digital wallet payments, from their customers. The payment gateway acts as a middleman between the merchant and the payment processor or acquiring bank, facilitating the authorization, processing, and settlement of transactions.
Payment gateways typically charge a fee for their services, which may be a percentage of the transaction value, a flat fee per transaction, or a combination of both.
Payment gateways are essential for businesses that want to accept electronic payments securely and efficiently. They offer a range of features and functionalities, such as fraud detection and prevention, multi-currency support, recurring billing, and integration with accounting and inventory management systems.
For related info see Payment Service Providers
PCI compliance
PCI compliance refers to compliance with the Payment Card Industry Data Security Standard (PCI DSS), which is a set of security standards established by major credit card companies to ensure that organizations that accept credit card payments maintain a secure environment for cardholder data.
The standard is designed to protect against data breaches, identity theft, and fraud related to credit card transactions.
Organizations that accept credit card payments are required to be PCI compliant, and failure to comply with the standard can result in fines, legal liabilities, and damage to the organization’s reputation.
Phygital
“Phygital” is a term that combines the words “physical” and “digital.” It refers to the blending or integration of physical and digital elements, creating a seamless and interconnected experience for users. The concept of phygital is often applied in various contexts, including retail, marketing, events, and customer experiences.
Here are some examples of how the phygital concept is applied in different areas:
- Phygital Retail:
In retail, phygital experiences may involve combining physical stores with digital technologies. For instance, interactive displays, augmented reality (AR), or virtual reality (VR) applications can be integrated into the shopping experience to provide additional information, entertainment, or customization options.
- Phygital Marketing:
In marketing, phygital campaigns may leverage both online and offline channels. This could include using QR codes on physical advertisements or packaging to direct consumers to digital content, creating a bridge between the physical and digital realms.
- Phygital Experiences:
Various industries are exploring ways to create phygital experiences to enhance user engagement. This might involve using wearable devices, interactive installations, or smart environments that blend the physical surroundings with digital interactions.
Product Detail Page (PDP)
A Product Detail Page (PDP) is a web page that provides detailed information about a specific product or service, typically on an e-commerce website. The PDP is where potential customers can learn more about the features, specifications, pricing, and other important details of a product before making a purchase decision.
The PDP typically includes multiple images of the product, along with detailed descriptions of the product’s features, dimensions, materials, and other relevant information. It may also include customer reviews and ratings, as well as related products or accessories that the customer may be interested in.
The goal of a PDP is to provide potential customers with all the information they need to make an informed purchase decision. A well-designed PDP can help increase conversions and reduce returns by ensuring that customers have a clear understanding of the product and its features before they make a purchase.
penetration test (PENTEST)
A penetration test (PENTEST) is a simulated cyberattack on a computer system, network, or web application to identify vulnerabilities that an attacker could exploit. The purpose of a penetration test is to assess the security of the system and determine whether unauthorized access, data theft, or other malicious activities are possible.
The penetration test report provides a detailed analysis of the vulnerabilities that were identified, along with recommendations for how to address them. The report may also include a list of best practices to improve the overall security posture of the system.
personalisation
Personalization in ecommerce refers to tailoring the shopping experience to the specific needs, preferences, and interests of each individual customer. This can be achieved through various methods, such as: recommendations, personalized promotions, customized search results, personalized content or personalized communication.
For related info see Personalisation products
product detail page (PDP)
A product detail page (PDP) is a dedicated page on an online store that provides detailed information about a particular product that the store sells.
product discovery
Product discovery refers to the process by which consumers find and explore new products or services that they may be interested in purchasing.
Product Information Management (PIM)
Product Information Management (PIM) is a system that helps organizations to manage and centralize product information across multiple channels and touchpoints. PIM enables businesses to create, manage, and distribute accurate, consistent, and up-to-date product information to support marketing, sales, and other business processes.
A typical PIM system consists of a central repository that stores product data, including descriptions, specifications, pricing, images, videos, and other relevant information. The PIM system may also include tools for managing product attributes, classifications, and relationships between products.
By centralizing product data in a PIM system, businesses can improve the accuracy and consistency of product information, reduce errors and duplications, and increase efficiency in managing and updating product data.
For related info see Product Information Management (PIM) products
Product lifecycle
Product lifecycle in ecommerce refers to the various stages that a product goes through from its initial conception to its eventual retirement or discontinuation. The product lifecycle includes several stages, each of which presents different challenges and opportunities for ecommerce businesses.
Managing the product lifecycle effectively is crucial for ecommerce businesses to remain competitive and profitable.
product listings page (PLP)
A product listings page (PLP) is a web page on an ecommerce website that displays a collection or list of products available for sale. It serves as a catalog or inventory of products within a specific category or search query, allowing customers to browse and explore the available options.
Point Of Sale (POS)
Point of Sale (POS) refers to the location or system where a customer makes a payment for goods or services in a physical store or online. It is the process of completing a transaction between a buyer and a seller.
In a physical store, the POS system typically includes a cash register, a payment terminal, a barcode scanner, and software that manages inventory, sales, and reporting. In an online store, the POS system can refer to the payment gateway that accepts payments from customers using various payment methods like credit cards, PayPal, or other online payment options.
promotions
Promotions refer to various marketing strategies and tactics that are used to encourage customers to purchase products or services from an online store. These promotions can be offered through various channels, such as email, social media, or the website itself.
Here are some common types of promotions in ecommerce: discount codes, free shipping, Buy one, get one (BOGO) deals, seasonal promotions and loyalty programs among others.
For related info see Loyalty products
product discovery
Product discovery refers to the process by which customers find and explore products that they are interested in purchasing. It is a crucial component of the ecommerce shopping experience, and can significantly impact customer satisfaction, engagement, and sales.
Effective product discovery can help ecommerce businesses to improve the customer experience, increase customer loyalty, and boost sales. It is essential to optimize the ecommerce site’s search and filtering capabilities, as well as to use data-driven recommendations and social media marketing to reach potential customers.
push notifications
Push notifications are messages that pop up on a user’s device, such as a smartphone or tablet, even when the app is not open.
Push notification tools are commonly used by mobile app developers to engage and retain their users by sending personalized and timely notifications about new features, updates, promotions, and other relevant information. They can also be used by e-commerce websites, social media platforms, news outlets, and other businesses to drive traffic, increase user engagement, and boost conversions.
Push notifications tools typically provide a dashboard or API that businesses and developers can use to create and send push notifications, target specific users or user groups, and track the effectiveness of their campaigns.
For related info see Push Notifications products
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