Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

E

ecommerce

Ecommerce (short for electronic commerce) refers to the buying and selling of goods or services over the internet. It involves using online platforms, websites, or mobile apps to conduct commercial transactions between businesses and consumers or between businesses themselves.

Some common types of ecommerce models include:

Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)

email automation

Email automation refers to the use of software or tools to send out pre-written, triggered emails to a specified list of recipients at a predetermined time or in response to certain actions or events. This can include welcome emails, promotional messages, follow-up messages, abandoned cart reminders, and other types of automated email campaigns.

For related info see Email Marketing products

email list

An email list is a collection of email addresses that have been gathered by a person or organization for the purpose of sending email communications. These email addresses can be obtained through various methods, such as sign-ups on a website, customer purchases, or event registrations.

An email list is a valuable asset for businesses and organizations as it allows them to connect with their audience in a targeted and personalized way. By having a list of email addresses, businesses can send out email marketing campaigns, newsletters, promotional messages, and other types of communications to their subscribers.

email marketing

Email marketing refers to the use of email as a channel for promoting a product, service, or brand to a specific audience. It involves creating and sending targeted email campaigns to a list of subscribers who have opted-in to receive messages from the sender.

Email marketing campaigns can include a variety of different types of emails, such as newsletters, promotional messages, product announcements, event invitations, and more. These emails can be designed with various templates and layouts, and can include personalized messaging and calls-to-action to encourage engagement and conversions.

For related info see Email Marketing products

engagement

Engagement in digital marketing refers to the level of interaction and participation that users have with a brand’s content or messaging online. It can include various actions such as clicking, liking, commenting, sharing, and more, depending on the specific platform and content being shared.

Higher levels of engagement generally lead to better outcomes, such as increased brand loyalty, higher conversion rates, and more positive word-of-mouth marketing.

For related info see Brand Engagement products

For related info see Customer Engagement products

engagement rate

Engagement rate is a metric that measures the level of interaction that users have with a piece of content or a brand on social media platforms. It is typically calculated by dividing the total number of engagements (such as likes, comments, shares, and clicks) by the total number of impressions (the number of times the content was displayed).

Engagement rate can be used to measure the success of individual posts or overall social media strategies. It can also be used to compare the performance of different social media channels, such as Facebook, Instagram, and Twitter.

evergreen content

Evergreen content refers to content that is always relevant and doesn’t become outdated quickly. It is called “evergreen” because it remains fresh and “alive” for a long time, just like evergreen trees retain their green foliage throughout the year.

Examples of evergreen content include:

“How-to” guides
FAQs and glossaries
Product reviews
Historical articles

Evergreen content is valuable for businesses and content creators because it can drive consistent traffic and engagement over time.

Evergreen content can continue to generate leads and revenue for businesses long after it has been published.

event-triggered email

Event-triggered emails are automated emails that are sent to subscribers based on specific events or actions they take. These events can include things like a user signing up for a newsletter, making a purchase, or abandoning a shopping cart. Event-triggered emails are also known as “behavioral emails” or “triggered emails.”

The goal of event-triggered emails is to deliver highly personalized content and offers that are relevant to the user’s specific behavior or interests.

Examples of event-triggered emails include:

Welcome emails
Abandoned cart emails
Post-purchase emails
Re-engagement emails

exit rate

Exit rate is a metric that measures the percentage of users who leave a website from a particular page. It is different from bounce rate, which measures the percentage of users who leave a website without visiting any other pages.

Exit rate is calculated by dividing the number of exits from a specific page by the total number of pageviews for that page. For example, if a page receives 1,000 pageviews and 100 of those users leave the website from that page, the exit rate would be 10%.

Exit rate can be used to identify pages on a website that may be causing users to leave, and to pinpoint issues that may be preventing users from converting or taking a desired action. High exit rates on important pages, such as product pages or checkout pages, may indicate issues with the user experience, content, or calls-to-action.

<- previous D | next F ->