Digital Marketing and eCommerce glossary
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A A/B testing It is a method of comparing two versions of a webpage, email, or other digital content to determine which one performs better in terms of achieving a specific goal, such as increasing conversions, sales, or engagement.
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Digital Marketing and eCommerce glossary
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B backlink A backlink, also known as an inbound link or incoming link, is a link from one website to another.
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Digital Marketing and eCommerce glossary
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C call to action (CTA) In digital marketing is a prompt or instruction that encourages the user to take a specific action.
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D delivery integration Delivery integration refers to the process of integrating a business’s delivery or shipping services with their ecommerce platform or order management system.
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Digital Marketing and eCommerce glossary
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E ecommerce Ecommerce (short for electronic commerce) refers to the buying and selling of goods or services over the internet.
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Digital Marketing and eCommerce glossary
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F faceted navigation Faceted navigation is a user interface design technique used in e-commerce websites and other digital platforms that allows users to filter and refine search results by selecting various attributes or characteristics, known as facets.
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Digital Marketing and eCommerce glossary
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G google AdWords Google AdWords is a platform for advertising on Google’s search engine and other websites that are part of the Google Display Network.
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Digital Marketing and eCommerce glossary
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H hashtags Hashtags are words or phrases preceded by the pound or hash symbol (#) that are used to categorize and organize content on social media platforms.
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Digital Marketing and eCommerce glossary
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I impresions In digital advertising, impressions refer to the number of times an ad is displayed on a web page or app screen.
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Digital Marketing and eCommerce glossary
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Digital Marketing and eCommerce glossary
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K key performance indicator (KPI) Key Performance Indicator (KPI) is a measurable value that helps organizations and individuals to evaluate how well they are achieving their objectives and goals.
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Digital Marketing and eCommerce glossary
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L landing page A landing page is a web page that is specifically designed to capture a visitor’s attention and encourage them to take a specific action, such as filling out a form, downloading a resource, or making a purchase.
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Digital Marketing and eCommerce glossary
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M marketing Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.
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Digital Marketing and eCommerce glossary
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N native advertising Native advertising refers to a form of paid advertising that blends seamlessly with the organic content and design of a platform or publication where it appears.
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Digital Marketing and eCommerce glossary
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O off-page optimization Off-page optimization refers to the process of optimizing a website’s external factors, such as backlinks from other websites, social media activity, and online mentions, in order to improve the website’s ranking in search engine results pages (SERPs).
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Digital Marketing and eCommerce glossary
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P page rank In the context of digital marketing, “PageRank” typically refers to the relevance and authority of a specific webpage or website.
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Q qualified lead A qualified lead, also known as a sales-qualified lead (SQL), refers to a potential customer or prospect who has been assessed and determined to have a higher likelihood of converting into a paying customer.
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R RDIF RFID stands for Radio-Frequency Identification. It is a technology that uses radio waves to identify and track objects.
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Digital Marketing and eCommerce glossary
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S search engines Search engines are online tools that allow users to search for information on the internet.
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T third-party logistics (3PL) Third-party logistics (3PL) refers to the outsourcing of logistics and supply chain management functions to a third-party provider.
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Digital Marketing and eCommerce glossary
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U unique users “Unique users” typically refers to the number of individual people who have interacted with a website, app, or digital platform during a specified time frame, usually within a given reporting period, such as a day, week, month, or year.
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Digital Marketing and eCommerce glossary
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V vertical marketplace A vertical marketplace, also known as a vertical e-commerce marketplace, is an online platform or website that connects buyers and sellers within a specific industry or niche, rather than offering a wide range of products and services.
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Digital Marketing and eCommerce glossary
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W web analytics Web analytics refers to the collection, measurement, analysis, and reporting of data related to the behavior of visitors on a website or a web application.
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Digital Marketing and eCommerce glossary
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X XML sitemap An XML sitemap, often referred to as just a “sitemap,” is a file used in website development and search engine optimization (SEO) to help search engines understand the structure and content of a website.
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Digital Marketing and eCommerce glossary
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Digital Marketing and eCommerce glossary
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