Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z next B -> A A/B testing It is a method of comparing two versions of a webpage, email, or other digital content to determine which one performs better in terms of achieving a specific goal, such as increasing conversions, sales, or engagement. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous A | next C -> B backlink A backlink, also known as an inbound link or incoming link, is a link from one website to another. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous B | next D -> C call to action (CTA) In digital marketing is a prompt or instruction that encourages the user to take a specific action. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous C | next E -> D delivery integration Delivery integration refers to the process of integrating a business’s delivery or shipping services with their ecommerce platform or order management system. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous D | next F -> E ecommerce Ecommerce (short for electronic commerce) refers to the buying and selling of goods or services over the internet. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous E | next G -> F faceted navigation Faceted navigation is a user interface design technique used in e-commerce websites and other digital platforms that allows users to filter and refine search results by selecting various attributes or characteristics, known as facets. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous F | next H -> G google AdWords Google AdWords is a platform for advertising on Google’s search engine and other websites that are part of the Google Display Network. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous G | next I -> H hashtags Hashtags are words or phrases preceded by the pound or hash symbol (#) that are used to categorize and organize content on social media platforms. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous H | next J -> I impresions In digital advertising, impressions refer to the number of times an ad is displayed on a web page or app screen. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous I | next K -> J <- previous I | next K -> A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous J | next L -> K key performance indicator (KPI) Key Performance Indicator (KPI) is a measurable value that helps organizations and individuals to evaluate how well they are achieving their objectives and goals. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous K | next M -> L landing page A landing page is a web page that is specifically designed to capture a visitor’s attention and encourage them to take a specific action, such as filling out a form, downloading a resource, or making a purchase. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous L | next N -> M marketing Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous M | next O -> N native advertising Native advertising refers to a form of paid advertising that blends seamlessly with the organic content and design of a platform or publication where it appears. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous N | next P -> O off-page optimization Off-page optimization refers to the process of optimizing a website’s external factors, such as backlinks from other websites, social media activity, and online mentions, in order to improve the website’s ranking in search engine results pages (SERPs). View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous O | next Q -> P page rank In the context of digital marketing, “PageRank” typically refers to the relevance and authority of a specific webpage or website. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous P | next R -> Q qualified lead A qualified lead, also known as a sales-qualified lead (SQL), refers to a potential customer or prospect who has been assessed and determined to have a higher likelihood of converting into a paying customer. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous Q | next S -> R RDIF RFID stands for Radio-Frequency Identification. It is a technology that uses radio waves to identify and track objects. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous R | next T -> S search engines Search engines are online tools that allow users to search for information on the internet. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous S | next U -> T third-party logistics (3PL) Third-party logistics (3PL) refers to the outsourcing of logistics and supply chain management functions to a third-party provider. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous T | next V -> U unique users “Unique users” typically refers to the number of individual people who have interacted with a website, app, or digital platform during a specified time frame, usually within a given reporting period, such as a day, week, month, or year. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous U | next W -> V vertical marketplace A vertical marketplace, also known as a vertical e-commerce marketplace, is an online platform or website that connects buyers and sellers within a specific industry or niche, rather than offering a wide range of products and services. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous V | next X -> W web analytics Web analytics refers to the collection, measurement, analysis, and reporting of data related to the behavior of visitors on a website or a web application. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous W | next Y -> X XML sitemap An XML sitemap, often referred to as just a “sitemap,” is a file used in website development and search engine optimization (SEO) to help search engines understand the structure and content of a website. View more

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous X | next Z -> Y <- previous X | next Z -> A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z <- previous Y Z <- previous Y A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z