Digital Marketing and eCommerce glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

next B ->

A

A/B testing

It is a method of comparing two versions of a webpage, email, or other digital content to determine which one performs better in terms of achieving a specific goal, such as increasing conversions, sales, or engagement.

In A/B testing, two versions of a webpage or email are created, with one key difference between them (such as a different headline, call-to-action, or image). The two versions are then randomly presented to a sample of users, and the performance of each version is measured and compared. The version that performs better is then used as the new default version, and the process is repeated with new variations to continuously optimize the content.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous A | next C ->

B

backlink

A backlink, also known as an inbound link or incoming link, is a link from one website to another. In other words, when a website links to another website, it creates a backlink for that website.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous B | next D ->

C

call to action (CTA)

In digital marketing is a prompt or instruction that encourages the user to take a specific action. It is typically used in online advertising, email marketing, and other digital marketing campaigns to persuade the audience to perform a desired action, such as signing up for a newsletter, downloading a white paper, or making a purchase.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous C | next E ->

D

delivery integration

Delivery integration refers to the process of integrating a business’s delivery or shipping services with their ecommerce platform or order management system. This integration allows businesses to streamline their shipping process and provide a better experience for customers by providing real-time shipping rates, tracking information, and delivery notifications.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous D | next F ->

E

ecommerce

Ecommerce (short for electronic commerce) refers to the buying and selling of goods or services over the internet. It involves using online platforms, websites, or mobile apps to conduct commercial transactions between businesses and consumers or between businesses themselves.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous E | next G ->

F

faceted navigation

Faceted navigation is a user interface design technique used in e-commerce websites and other digital platforms that allows users to filter and refine search results by selecting various attributes or characteristics, known as facets.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous F | next H ->

G

google AdWords

Google AdWords is a platform for advertising on Google’s search engine and other websites that are part of the Google Display Network. It allows businesses to create ads that appear when users search for specific keywords or when they browse websites related to those keywords.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous G | next I ->

H

hashtags

Hashtags are words or phrases preceded by the pound or hash symbol (#) that are used to categorize and organize content on social media platforms. When a user clicks on a hashtag, they are taken to a feed of all public posts that have used that same hashtag.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous H | next J ->

I

impresions

In digital advertising, impressions refer to the number of times an ad is displayed on a web page or app screen. An impression is counted each time the ad is successfully loaded and displayed to a user, regardless of whether the user interacts with the ad or not.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous I | next K ->

J

<- previous I | next K ->

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous J | next L ->

K

key performance indicator (KPI)

Key Performance Indicator (KPI) is a measurable value that helps organizations and individuals to evaluate how well they are achieving their objectives and goals.

KPIs can be applied to various areas of a business, such as marketing, sales, finance, and customer service. For example, a marketing team might use KPIs such as website traffic, conversion rates, and social media engagement to measure the success of their campaigns.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous K | next M ->

L

landing page

A landing page is a web page that is specifically designed to capture a visitor’s attention and encourage them to take a specific action, such as filling out a form, downloading a resource, or making a purchase. Landing pages are typically used in digital marketing campaigns, and are designed to be highly focused and targeted to a specific audience or offer.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous L | next N ->

M

marketing

Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. The goal of marketing is to attract and retain customers by delivering value to them through various channels and touchpoints.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous M | next O ->

N

native advertising

Native advertising refers to a form of paid advertising that blends seamlessly with the organic content and design of a platform or publication where it appears. The goal of native advertising is to deliver promotional messages in a way that feels more natural and less intrusive to the user experience, thereby increasing engagement and improving the effectiveness of the advertising.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous N | next P ->

O

off-page optimization

Off-page optimization refers to the process of optimizing a website’s external factors, such as backlinks from other websites, social media activity, and online mentions, in order to improve the website’s ranking in search engine results pages (SERPs).

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous O | next Q ->

P

page rank

In the context of digital marketing, “PageRank” typically refers to the relevance and authority of a specific webpage or website.

pageviews

Pageviews, also known as page impressions, refer to the number of times a web page is viewed by visitors. A pageview is recorded when a web page is loaded or reloaded by a user’s web browser. It is a commonly used metric to measure website traffic and user engagement.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous P | next R ->

Q

qualified lead

A qualified lead, also known as a sales-qualified lead (SQL), refers to a potential customer or prospect who has been assessed and determined to have a higher likelihood of converting into a paying customer. Qualifying leads helps sales teams focus their efforts on individuals or businesses that are more likely to be interested in and benefit from their products or services.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous Q | next S ->

R

RDIF

RFID stands for Radio-Frequency Identification. It is a technology that uses radio waves to identify and track objects. RFID systems typically consist of two main components: an RFID tag and an RFID reader.

RFID technology is widely used in various industries for tracking and managing assets, and inventory. Some common applications include:

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous R | next T ->

S

search engines

Search engines are online tools that allow users to search for information on the internet. They work by using software algorithms to crawl and index web pages, and then presenting the most relevant results to users based on their search queries.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous S | next U ->

T

third-party logistics (3PL)

Third-party logistics (3PL) refers to the outsourcing of logistics and supply chain management functions to a third-party provider. In other words, a business contracts with a 3PL provider to handle all or some of its logistics operations, such as transportation, warehousing, distribution, and fulfillment.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous T | next V ->

U

unique users

“Unique users” typically refers to the number of individual people who have interacted with a website, app, or digital platform during a specified time frame, usually within a given reporting period, such as a day, week, month, or year. In digital marketing and analytics, tracking unique users is important for understanding the size of an audience, measuring the effectiveness of marketing campaigns, and making data-driven decisions.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous U | next W ->

V

vertical marketplace

A vertical marketplace, also known as a vertical e-commerce marketplace, is an online platform or website that connects buyers and sellers within a specific industry or niche, rather than offering a wide range of products and services. Unlike horizontal marketplaces like Amazon or eBay, which sell a vast array of products across multiple categories, vertical marketplaces focus on a particular vertical or industry.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous V | next X ->

W

web analytics

Web analytics refers to the collection, measurement, analysis, and reporting of data related to the behavior of visitors on a website or a web application. The primary goal of web analytics is to understand how users interact with a website or digital platform, providing insights that can inform decision-making and improve the online user experience.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous W | next Y ->

X

XML sitemap

An XML sitemap, often referred to as just a “sitemap,” is a file used in website development and search engine optimization (SEO) to help search engines understand the structure and content of a website.

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous X | next Z ->

Y

<- previous X | next Z ->

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

<- previous Y

Z

<- previous Y

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z