A/B testing, also known as split testing, is a method used in digital marketing and product development to compare two versions (A and B) of a webpage, email, app, or other digital content. The goal of A/B testing is to determine which version performs better in terms of specific metrics such as click-through rate, conversion rate, or user engagement.
Platforms that connect advertisers with publishers or affiliates who promote their products or services in exchange for a commission for each sale or lead generated. Affiliate networks act as intermediaries between the advertisers and the publishers/affiliates.
An all-in-one ecommerce platform is a comprehensive solution designed to provide all the necessary tools and features for businesses to sell products and services online. These platforms typically include a range of functionalities that cover every aspect of ecommerce, from website creation and design to payment processing, inventory management, marketing, and customer service.
Augmented Reality (AR) is a technology that overlays digital information, such as images, videos, or 3D models, onto the real-world environment in real-time. Unlike Virtual Reality (VR), which immerses users in a completely virtual environment, AR enhances the physical world by adding digital elements. AR technology is commonly experienced through devices like smartphones, tablets, smart glasses, and AR headsets.
Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.
Tools designed to simulate human-like conversations. Used in customer service, sales and marketing and more. They provide 24/7 availability with instance responses and personalized interactions.
Checkout software is involved in the final step of a customer's online shopping journey—the checkout process. This stage involves the completion of a purchase, payment, and order finalization.
Resources and platforms that help businesses and content creators come up with new ideas for their content.
A Content Management System (CMS) is a software application or a set of related programs that enable users to create, manage, and modify digital content, typically for websites. CMSs are designed to simplify the process of content creation and management, allowing users to update websites without requiring extensive technical knowledge.
Copywriting is the art and science of creating persuasive and compelling written content with the goal of promoting a product, service, idea, or brand. The primary objective of copywriting is to motivate the reader or audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link. Effective copywriting combines creativity, strategic thinking, and an understanding of the target audience.
Coupons play a significant role in the e-commerce industry, offering a powerful tool for attracting customers, boosting sales, and fostering customer loyalty.
Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.
Customer acquisition refers to the process of attracting and acquiring new customers for a business. It involves various strategies and tactics aimed at gaining the attention and interest of potential customers, convincing them to make a purchase or take a desired action, and ultimately converting them into paying customers.
These platforms typically offer features such as live chat, ticketing systems, social media integration, and analytics to help businesses manage and improve customer interactions.
Platforms that businesses can use to communicate with their customers across various channels. Via email, SMS, social media, etc.
A platform that collects, unifies, and manages customer data from various sources to create a single, comprehensive view of each customer. A key benefit is to provide marketers with a real-time, 360-degree view of each customer, which can be used to deliver highly targeted, personalized marketing messages.
Interacting with customers in a way that is meaningful, relevant, and personalized, with the goal of creating a long-term relationship that is mutually beneficial. Personalization, communication, customer service, logyalty programs, social media, user generated content, etc.
Platforms that allow businesses to collect, analyze, and act on customer feedback. Help businesses to understand customer needs and preferences, identify areas of improvement, and make informed decisions to enhance the customer experience.
Platforms used to collect, analyze, and interpret customer data in order to gain insights into their customers' behavior, preferences, and needs. Some of them include CRM system, web analytics, social media listening, customer surveys, heat mapping and others.
Customer retention is a critical aspect of business success, as it focuses on keeping existing customers satisfied and engaged over the long term. Retaining customers is often more cost-effective than acquiring new ones and can contribute significantly to a company's profitability.
Customer service is a vital aspect of any business, influencing customer satisfaction, loyalty, and overall brand perception. Providing excellent customer service involves meeting and exceeding customer expectations throughout their interactions with your company.
Digital Asset Management (DAM) refers to the process of organizing, storing, and retrieving digital assets such as images, videos, documents, and other multimedia files. DAM systems are software solutions designed to centralize, manage, and distribute digital assets efficiently within an organization.
A Digital Experience Platform (DXP) is a software solution that enables organizations to manage, deliver, and optimize digital experiences across multiple channels, such as websites, mobile apps, social media, and email. DXPs provide a centralized platform for creating, managing, and delivering content, as well as for personalizing and optimizing the user experience.
Digital nudging in ecommerce refers to the use of subtle, strategic design and communication techniques to influence customer behavior and decision-making online. The goal is to guide customers toward desired actions, such as making a purchase, signing up for a newsletter, or exploring more products, without being intrusive or overtly persuasive.
Digital receipts, also known as e-receipts or electronic receipts, are a modern alternative to traditional paper receipts provided by retailers and businesses after a purchase is made. Instead of receiving a physical piece of paper, customers receive an electronic record of their transaction via email, text message, or through an app.
Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.
Is a retail fulfillment method where the seller does not keep the products in stock but instead relies on a third-party supplier to fulfill customer orders. The seller acts as a middleman between the customer and the supplier, taking orders and passing them on to the supplier, who then ships the products directly to the customer.
Dynamic pricing in ecommerce refers to the practice of adjusting product prices in real-time based on various factors such as demand, competition, market conditions, customer behavior, and inventory levels.
Platforms to help businesses manage customer inquiries, requests, and support tickets related to their online store. Provide features such as customer service management, ticket tracking, live chat, and knowledge base management.
Platforms to enable businesses to create, manage, and operate online stores for selling products or services. They allow to create and customize their online stores, manage inventory, process orders, accept payments, and handle other aspects of ecommerce operations.
Allot the process of managing and controlling the release of new features or updates to digital marketing campaigns or platforms. This includes the ability to test and evaluate new features before they are released to the general public.
Tools to manage and optimize their product data feeds. Generate structured files.
E-commerce fraud management refers to the strategies, techniques, and systems put in place by online businesses to detect, prevent, and mitigate fraudulent activities occurring on their platforms.
The practice of incorporating game elements, mechanics, and techniques into marketing strategies to engage and motivate customers or users to take desired actions.
E-commerce gift cards, also known as electronic gift cards or e-gift cards, are digital vouchers that customers can purchase and redeem for merchandise or services from online retailers. They serve as a convenient and versatile gifting option, allowing recipients to choose their preferred items from a wide selection available on the retailer's website.
Heatmaps in the context of eCommerce refer to visual representations of data that show how visitors interact with a website or online store. These heatmaps use color-coding to indicate areas of high and low activity, helping website owners understand user behavior, preferences, and engagement patterns.
An Inventory Management System (IMS) is a software application that helps businesses track and manage their inventory efficiently. It plays a crucial role in streamlining the process of ordering, storing, and using a company's resources, whether they are raw materials, finished products, or other assets.
Is the final stage of the delivery process, hich is often the most challenging and expensive part of the process. Get the product to the customer as quickly and efficiently as possible. Last-mile delivery can be carried out by a variety of means, including delivery trucks, vans, bicycles, and even drones.
Live video shopping, also known as live commerce or live streaming e-commerce, is an interactive shopping experience that combines live video broadcasts with the ability to purchase featured products in real-time. This trend has been gaining significant traction, particularly in Asia, and is becoming increasingly popular in other regions.
Marketing strategies implemented by businesses to incentivize and reward repeat customers for their loyalty and continued patronage. Designed to foster customer retention and build brand loyalty by offering various benefits, rewards.
Marketplaces are platforms where multiple third-party sellers can list and sell their products or services to a wide audience of potential buyers. These platforms facilitate transactions between buyers and sellers, often providing tools and services to support various aspects of ecommerce.
Marketplace integration refers to the process of connecting an ecommerce store or system with various online marketplaces to streamline operations, manage inventory, and synchronize data across platforms. Integrating with marketplaces allows sellers to reach a wider audience, increase sales, and efficiently manage their online presence.
Platforms that allow businesses to manage the entire order fulfillment process, from the time an order is placed to its delivery to the customer. Common features include order processing, inventory management, shipping and logistics, returns and reefunds, analytics and reporting.
Platforms that enable businesses to accept electronic payments.
Practice of tailoring the online shopping experience to the individual needs and preferences of each customer. It involves using data and technology to create a personalized experience for each shopper, with the goal of increasing engagement, loyalty, and sales. Personalized product recommendations, content, pricing, messaging and others.
Podcasting involves the creation and distribution of digital audio or video files that users can subscribe to and download for listening or viewing. It has become a popular medium for content creators to share information, entertain, and connect with audiences.
Predictive pricing refers to the use of data, analytics, and machine learning algorithms to forecast and set prices for goods and services. This approach goes beyond traditional pricing methods, which often rely on cost-based or competitor-based pricing strategies. Predictive pricing leverages advanced technologies to analyze various factors and predict how changes in those factors may affect consumer demand and market conditions.
Product content syndication refers to the process of distributing product information, such as descriptions, images, specifications, pricing, and other details, to various online channels and platforms where consumers research and shop for products. This distribution typically involves sharing product data with retailers, e-commerce marketplaces, comparison shopping engines, affiliate networks, and other digital platforms.
PIM (Product Information Management) refers to the software and processes used by eCommerce businesses to centrally manage and distribute product information across various sales channels. PIM systems play a critical role in ensuring consistency, accuracy, and completeness of product data, which is essential for driving sales and enhancing the customer experience.
Push notifications are messages or alerts that are sent to a user's device from a server or application, even when the user is not actively using the app. These notifications appear on the device's home screen or notification center and can contain various types of information, such as news updates, reminders, promotional offers, or messages from friends.
QR codes, short for Quick Response codes, are two-dimensional barcodes that store information in a square grid of black squares on a white background. These codes can be scanned using a QR code reader or a smartphone camera equipped with a QR code scanning app. QR codes have become widely popular for their versatility and convenience in quickly accessing information.
Ratings and reviews are essential components of the feedback and evaluation system in various industries, particularly in the digital realm. They provide valuable insights into the quality, performance, and user satisfaction of products, services, and experiences.
Recommendations are essential for enhancing user experience, increasing sales, and driving customer satisfaction. Here are various types of recommendations commonly used in ecommerce:
eCommerce returns refer to the process by which customers return items purchased online to the retailer or seller. This is an essential aspect of online shopping, as it allows customers to receive refunds or exchanges for items that they are unsatisfied with, damaged, or not as described.
eCommerce rewards programs are a powerful tool for building customer loyalty, increasing customer retention, and driving repeat purchases in online retail environments. By offering valuable incentives and personalized experiences, these programs create mutually beneficial relationships between businesses and customers.
Ecommerce search and discovery refer to the process of helping users find products efficiently and discover new items that match their preferences or needs.
Segmentation refers to the practice of dividing a target audience into distinct and homogeneous groups based on certain characteristics. This segmentation allows marketers to tailor their strategies and campaigns to specific segments, delivering more personalized and relevant content to each group
Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results pages (SERPs) to attract organic (non-paid) traffic.
eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.
Tax management is an essential aspect of running an ecommerce business. Several tools can help streamline tax compliance, reporting, and overall financial management for ecommerce businesses.
Translations as a service.