SMS Marketing
Digital MarketingSMS marketing, also known as text message marketing, is a form of mobile marketing that involves sending promotional messages or alerts to a target audience via short message service (SMS). This marketing strategy is widely used by businesses to engage customers, promote products or services, and drive sales.
Here are some key aspects of SMS marketing:
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Permission-based: It’s essential to obtain explicit consent from individuals before sending them promotional text messages. This is typically done through opt-in processes, where users voluntarily subscribe to receive SMS updates.
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Targeted Messaging: SMS marketing allows for personalized and targeted messaging. Businesses can segment their audience based on various criteria, such as location, preferences, or purchase history, and send relevant messages to specific groups.
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Timely and Immediate: SMS messages are typically delivered instantly, making them a powerful tool for time-sensitive promotions, flash sales, or urgent announcements. This immediacy can lead to higher engagement rates compared to some other marketing channels.
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Short and Concise Messages: Due to the character limit of SMS messages, marketers must craft short and compelling messages to convey their information effectively. This brevity often leads to higher open and response rates.
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Call-to-Action (CTA): Each SMS should include a clear call-to-action, guiding recipients on what to do next. This might involve clicking a link, making a purchase, or visiting a physical store.
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Automation: SMS marketing campaigns can be automated, allowing businesses to schedule messages in advance and set up triggered responses based on user interactions or specific events.
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Integration with Other Channels: SMS marketing can be integrated with other marketing channels to create a cohesive and comprehensive marketing strategy. For example, businesses might use SMS in conjunction with email marketing or social media campaigns.
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Compliance: Marketers need to adhere to regulations such as the Telephone Consumer Protection Act (TCPA) in the United States, which sets rules for sending commercial text messages. Compliance with these regulations is crucial to avoid legal issues and maintain a positive brand reputation.
Top SMS Marketing products, platforms and solutions.
Ordered alphabetically by name.
attentive
Drive more sales with conversational commerce.
Brevo
All-in-one platform to manage your customer relationships via Email, SMS, Chat and more.
cartfox
Start using CartFox SMS Marketing solutions and boost your sales in 5 minutes!
emotive
Discover a curated suite of tools guaranteed to help you grow your eCommerce business.
EZTexting
Start & Scale Your SMS Marketing with Ease - EZ Texting is the effortless way to secure a trusted number, build an attentive contact list, and send effective texts.
klaviyo
Earn more from your marketing tech.
LISTRAK
Get Personal with Listrak’s Customer Engagement Platform.
MessageBird
Application software and APIs to automate and personalize every touchpoint with your customer across SMS, Voice & WhatsApp.
MessageDesk
Your Business Phone with SMS Superpowers. Trusted by 1,000+ businesses everyday.
omnisend
Send email & SMS that really sell
OneSignal
Customer Messaging Delivered. The market leading self-serve customer engagement solution for Push Notifications, Email, SMS & In-App.
Podium
Beat your competition with Podium’s lead conversion platform, powered by AI and ready to integrate with the tools you already use.
PUSHWOOSH
Engage. Retain. Earn. Get in close contact with your audience on mobile and web. Convert higher engagement into monetary value with customer-centric messaging fueled by Pushwoosh.
Remarkety
Combine eCommerce data, shopping behavior and predictive algorithms to deliver effective Email, SMS and Social campaigns that grow your business.
SALESmanago
Customer Engagement Platform designed for impact-hungry eCommerce marketing teams that aspire to be lean, yet pragmatic and powerful - and the trusted revenue partner for their CEO.
Sender
You do not have to be a pro to succeed in email marketing. - Simplify your journey to success – from capturing leads to turning them into loyal customers, we’re here to do the heavy lifting.
SimpleTexting
A texting service designed to help small businesses win. - Everyone reads their texts. We help you send them. Reach large groups with SMS marketing or connect one-on-one with two-way messaging.
SlickText
Create valuable connections with your customers through targeted, action-driving text messages.
Textedly
Text Message Marketing - Textedly is the trusted choice of world-class companies and powers millions of their text messages. Built with powerful features, Textedly helps companies both small and large.
TEXTLINE
Business texting software built for teams. - Textline is the most secure business texting platform for modern customer support, sales, marketing, and logistics teams.
trengo
Build strong customer relationships on any channel. Meet Trengo, a Customer Engagement platform that consolidates all customer channels and conversations on one platform. So you can create the right touchpoints and connect at the right time. All without switching tabs.
twilio
Twilio powers personalized interactions and trusted global communications to connect you with customers.
UNIFOCNIC
Build personalized customer interactions over any channel with our customer engagement platform.
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