Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Digital nudging in ecommerce refers to the use of subtle, strategic design and communication techniques to influence customer behavior and decision-making online. The goal is to guide customers toward desired actions, such as making a purchase, signing up for a newsletter, or exploring more products, without being intrusive or overtly persuasive.

eCommerce returns refer to the process by which customers return items purchased online to the retailer or seller. This is an essential aspect of online shopping, as it allows customers to receive refunds or exchanges for items that they are unsatisfied with, damaged, or not as described.

Digital receipts, also known as e-receipts or electronic receipts, are a modern alternative to traditional paper receipts provided by retailers and businesses after a purchase is made. Instead of receiving a physical piece of paper, customers receive an electronic record of their transaction via email, text message, or through an app.

Backlinks, also known as inbound or incoming links, are hyperlinks from one website to a page on another website.

Platforms to automate and streamline marketing tasks, processes, and campaigns in order to optimize marketing efforts, increase efficiency, and enhance customer engagement.

A platform that collects, unifies, and manages customer data from various sources to create a single, comprehensive view of each customer. A key benefit is to provide marketers with a real-time, 360-degree view of each customer, which can be used to deliver highly targeted, personalized marketing messages.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.