Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Video advertising is a form of digital marketing that involves creating and promoting video content to reach and engage a target audience.

Digital nudging in ecommerce refers to the use of subtle, strategic design and communication techniques to influence customer behavior and decision-making online. The goal is to guide customers toward desired actions, such as making a purchase, signing up for a newsletter, or exploring more products, without being intrusive or overtly persuasive.

E-commerce fraud management refers to the strategies, techniques, and systems put in place by online businesses to detect, prevent, and mitigate fraudulent activities occurring on their platforms.

Backlinks, also known as inbound or incoming links, are hyperlinks from one website to a page on another website.

Landing pages are specially designed web pages that serve a specific purpose: to capture leads, promote a product or service, or drive conversions. They are distinct from a website's homepage or other pages because they focus on a single objective or call to action (CTA).

Customer acquisition refers to the process of attracting and acquiring new customers for a business. It involves various strategies and tactics aimed at gaining the attention and interest of potential customers, convincing them to make a purchase or take a desired action, and ultimately converting them into paying customers.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.