Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results pages (SERPs) to attract organic (non-paid) traffic.

The practice of incorporating game elements, mechanics, and techniques into marketing strategies to engage and motivate customers or users to take desired actions.

Customer service is a vital aspect of any business, influencing customer satisfaction, loyalty, and overall brand perception. Providing excellent customer service involves meeting and exceeding customer expectations throughout their interactions with your company.

Marketing reporting involves the analysis and presentation of data related to various marketing activities and campaigns. The goal is to provide insights into the performance of marketing strategies, assess the effectiveness of campaigns, and make data-driven decisions to optimize future efforts.

Platforms that businesses can use to communicate with their customers across various channels. Via email, SMS, social media, etc.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.