Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results pages (SERPs) to attract organic (non-paid) traffic.

A/B testing, also known as split testing, is a method used in digital marketing and product development to compare two versions (A and B) of a webpage, email, app, or other digital content. The goal of A/B testing is to determine which version performs better in terms of specific metrics such as click-through rate, conversion rate, or user engagement.

Digital nudging in ecommerce refers to the use of subtle, strategic design and communication techniques to influence customer behavior and decision-making online. The goal is to guide customers toward desired actions, such as making a purchase, signing up for a newsletter, or exploring more products, without being intrusive or overtly persuasive.

Customer retention is a critical aspect of business success, as it focuses on keeping existing customers satisfied and engaged over the long term. Retaining customers is often more cost-effective than acquiring new ones and can contribute significantly to a company's profitability.

Platforms to increase customer interaction and engagement with their brand. They can help businesses build brand awareness, improve customer loyalty, and ultimately drive sales. Social media, influencer makerting, gamification, email marketing, live events and others.

Social networks play a crucial role in the business world, providing platforms for networking, marketing, and customer engagement. Businesses use social networks to connect with their target audience, build brand awareness, and drive engagement.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

Platforms that enable businesses to accept electronic payments.

eCommerce subscriptions involve the recurring purchase of goods or services from an online retailer on a regular basis. This model has gained popularity in recent years, offering convenience to customers and creating a predictable revenue stream for businesses.