Independent list of the best products, tools, platforms and conferences for eCommerce and Digital Marketing

QR codes, short for Quick Response codes, are two-dimensional barcodes that store information in a square grid of black squares on a white background. These codes can be scanned using a QR code reader or a smartphone camera equipped with a QR code scanning app. QR codes have become widely popular for their versatility and convenience in quickly accessing information.

Checkout software is involved in the final step of a customer's online shopping journey—the checkout process. This stage involves the completion of a purchase, payment, and order finalization.

Coupons play a significant role in the e-commerce industry, offering a powerful tool for attracting customers, boosting sales, and fostering customer loyalty.

Customer service is a vital aspect of any business, influencing customer satisfaction, loyalty, and overall brand perception. Providing excellent customer service involves meeting and exceeding customer expectations throughout their interactions with your company.

Copywriting is the art and science of creating persuasive and compelling written content with the goal of promoting a product, service, idea, or brand. The primary objective of copywriting is to motivate the reader or audience to take a specific action, such as making a purchase, signing up for a newsletter, or clicking a link. Effective copywriting combines creativity, strategic thinking, and an understanding of the target audience.

Paid Search Marketing, also known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC) advertising, is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. This model allows businesses to place their ads prominently in search engine results, increasing visibility to potential customers. The most popular platform for paid search marketing is Google Ads, although Bing Ads and other search engines also offer similar advertising opportunities.

Crypto payments refer to transactions made using cryptocurrencies as a medium of exchange. Cryptocurrencies are digital or virtual currencies that use cryptography for security and operate on decentralized networks, typically based on blockchain technology.

Software-based systems that securely store users' payment information, such as credit card details, bank account information, and digital currency, and facilitate electronic transactions. Digital wallets allow users to make payments for goods and services online, as well as in physical stores using their mobile devices.

Buy Now, Pay Later (BNPL) is a financial arrangement that allows consumers to make a purchase and defer the payment for that purchase over time, usually in installment payments. This payment model has gained popularity as an alternative to traditional credit cards and provides consumers with more flexibility in managing their finances. BNPL services are typically offered by third-party companies that partner with merchants to facilitate these transactions.